Exhibitors: key issues of energy efficiency and Lean Automation

The exhibitors highlight the increasing internationalism, particularly the presence of the Chinese at the Hanover Fair.
More visitors at the booth, and more international visitors, especially from China and a greater political awareness of the fair - that's the conclusion of the third part of our brief survey among the exhibitors at the Hannover Fair.


Dirk Bolz, Director of Marketing and Communications, Moeller GmbH, Bonn:

The Hannover Fair is for us to primarily a trade fair brand image presentation. We recorded 5 percent more visitors than last year, many from the partner country China. A total of 65 percent of national guests 35 percent international students from over. Two top issues are identified: The subject of efficiency in energy distribution and energy management on the one hand, and on the other side of the trend toward lean automation. The fair is generally a reflection of our economic situation in Germany, and is both in the halls and in the land unambiguously good. As for the investment location, we are cautiously optimistic. In any case we are back next year in Hanover.

Dr. rer. Steffen Haack, Director Sales and Factory Automation, Industrial Applications, Bosch Rexroth AG, Lohr am Main:

Our major trade issues such as energy efficiency, engineering, and machine safety in the first few days had a very high popularity among visitors. The quality of the clientele is high, 30 percent of management and Board, 30 percent technical director and head of design and designers further 30 percent. In addition there are buyers and others. What is important for us, the Hannover Fair is very international. So come more than a third of our visitors from abroad, accurate from 30 countries around the world, the largest share in China. We are positively surprised by the good mood of the fair visitors. The Hannover Fair is and remains a top event for us - today and tomorrow.

Dipl.-Ing. and Martin Kandziora MBA, Department Head of Market Communications, Rittal GmbH & Co. KG, Herborn:



The show is going great, we have a significant increase in the number of visitors in 2011 and 2010, especially in the international guests, here in front is the potential of China. From the numerous delegations from business and politics who were with us, are especially the Chinese Premier Wen Jiabao and Federal Chancellor Angela Merkel and Miao Wei, Minister of Industry and Information Technology of the People's Republic of China emphasized. About this kind of political perception, we are naturally delighted. The focus of visitor interest this year is clearly the leading trade fair theme, energy efficiency ', related to logistics, assembly and Engineering. What makes us very pleased, very good atmosphere in Hanover, which suggests an equally good investment location.

Frank Lindenlaub, Director of Marketing, Wöhner GmbH & Co. KG, Coburg:

Tuesday was for us a real Brummertag, but also with the other days of the fair, we are very satisfied. The mix of existing customers and potential customers a perfect match. Special interest aroused our new and very innovative product ContactronControl Motus, which is the hybrid switching technology and the resulting saving switching function extremely durable. But will also save issues such as green energy, sustainability and resources often discussed. For us, the Hannover Fair is a must, an absence unthinkable. Here we have a real customer focus, here, our customers and prospective customers access to touch all of our products and, say, Wöhner will be back in Hanover in 2013.

Jürgen Zeltwanger, vice-president of sales, Murr Elektronik, Oppenweiler:

With 20 percent more visitors in the first two days and to many delegations from China, we have a very good show. Requested topics are inter alia focus of our exhibition "connectivity" with the matching, new products in the field of active safety technology to Profinet-based and cost reduction and optimization of procurement and logistics. The fair is for us to present a high priority Murrelektronik and not subject to negotiations. The general mood at the show is good. Our customers have full order books and are willing to invest in new solutions and services.

Dipl.-Ing. Frank Metzner, Head of Communications, Beckhoff Automation GmbH, Verl:

Already the first few days were a success, we are particularly pleased about the high percentage of our international visitors - thanks to the partner country China. Many national and international visitors groups from business and politics would be additional. The fair is the world's most important event, as it were, it is the Olympics of automation, which are here as on a performance show the athletic competition. And she still acts as a barometer of our economy, which presents itself very well. Our participation in 2013, it is already.